Firearm Industry Experts
in the Social Media Arena
We started in the Firearms Industry
We understand the Australian Firearms Industry is unique and growing organically is essential!
We have experience working with clients including small gun shops all the way up to some of the biggest brands in the world. We create tailored content for our Aussie market to stand out from the crowd.
Some of the companies we have produced work for
What others have said about us
-
![]()
"I liked the relaxed but professional approach to creating in something genuinely unique for us. Guided by strong creative vision and supported by excellent technical ability"
Ben Jarrett - Beretta Defence Australia
-
![]()
"Captivating Attention partnered with us for the 2023 season. The brand management they did push all of our numbers through the roof. A content production and exposure makes up a large potion of the value we deliver to our sponsors their work was invaluable in helping us achieve a great result for them, as well helping us achieve our best season to date"
Precision Rifle Series Australia
-
![]()
"The Captivating Attention team deliver! Josh and the team showed insane skills to supply stunning visuals that showcase our gear in action. The team made it easy, with their nothing-is-too-hard attitude and willingness to tackle anything we asked."
Myf - Manael
Make it stand out.
-
Social Media Management
The firearms Industry is a challenging one in the social media world with many restrictions and limitations. This has been our core business for over a decade and we have become experts at navigating the rules and putting a heavy focus on tailored content with high engagement.
-
Content Creation
From in-store videos to full event coverage and live streams, we are well-versed in portraying the firearms industry in a positive light. Working with some of the largest brands in Australia, we have produced everything from TikTok’s with millions of views to full-scale military-focused promotional videos.
-
Brand Strategy
Our unique positioning within the firearms industry allows us to best represent your brand. We know what angles are appropriate, the wording that makes sense and how to reach your audience. This is an industry that we are passionate about and we want to help you expand your brand.